Simon Sinek's insights shine a light on the importance of understanding the "why" behind our actions and decisions. According to Sinek, the clarity of "why" enhances the significance of "what" we do. The why appeals to emotions and motivates individuals toward a common purpose.

Many leaders find comfort in defining the "what" – the tangible tasks and objectives to accomplish. However, his Golden Circle emphasizes the importance of communicating from the inside out. Starting with “why,” the mission or purpose, cause, or belief. Next, "how," the process or specific actions taken to realize the "why.” And finally, the "what," the results or services.

In giving focus to the "why," leaders can more effectively inspire team members, creating a purpose that aligns with the municipal mission and overarching goals. With a clear "why," the "how” and the "what" become more than just steps in a process.

Fostering an environment where every team member is aligned with the "why" can lead to more meaningful contributions, stronger collaboration, and a more fulfilling workplace culture for all.

The first step is to ensure that every team member understands the common "why." This goes beyond a one-time announcement; it needs to be a consistent message that is integrated into all aspects of your team's operations. Use meetings, newsletters, and team-building activities as opportunities to reinforce the "why."

By connecting team members to a common "why," you create a unified and motivated team that is driven by a shared purpose.